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Founder & CEO

On February 17, 1981, Larry founded American Business Forms, Inc., hired six employees and operated his business from an office in his home. Today, he remains the heart and soul of the company. Larry helps grow sales and serves as an integral part of the Leadership Team and chairman of the Board of Directors. His focus is on communicating and enhancing the relationship with the company’s sales associates, suppliers and customers, by identifying new opportunities that will advance the company well into the future.



Justin manages the Senior Leadership Team and the following Home Office Departments: Operations, Finance, Human Resources, Information Technology, Strategic Operations Support, Marketing, Vendor Relations and Vertical Markets (GPO, Automotive, Financial, Retail, Franchise). Justin grew up in the print industry. In his youth, he spent summers in the mailroom, at the warehouse or providing on-site maintenance for the growing company. A graduate of the University of Minnesota, he worked in the real estate business prior to becoming a sales associate in the Minneapolis market.

Justin Zavadil

Wayne Martin


Vice Preside­nt | Marketing & Vendor Relations

As a promotional product and branding expert, Dana brings over 20 years of industry experience to the American leadership team. He attended Hiram College and Kent State University, studying economics and marketing. Overseeing the Marketing and Vendor Relations departments, Dana’s focuses on building strong relationships with our supply chain partners and growing American’s internal marketing reach and education.


Vice President | Human Resources

Sarah is a results’ focused HR leader providing business partnership that drives bottom-line profitability through our greatest asset, which is our people here at American! She has over 20 years of experience in Human Resources with employers ranging from a public fortune 100 company to non-profit, higher education organizations. She holds a bachelor’s degree in Business Administration and Management Information Systems as well as an MBA with an HR emphasis. Sarah has a passion for cultivating employee experiences and creating HR programs that support American’s vision and strategy. At American, she leads the HR team in all aspects of HR work that impact the employee lifecycle, as well as building learning and development programs. She is also very invested in influencing the culture and engagement work because that is what fuels our purpose here at American which is to serve our customers with a solutions approach to everything that we do!


Glen Miller


Vice Preside­nt | Business Solutions

Glenn Miller currently leads the Business Solutions group at American to drive our enterprise systems and supply chain strategy. In the previous five years as VP of Operations/Integrations, Glenn led the largest group at ASB to provide excellence in sales support, inventory, warehousing and integrations efforts. Glenn joined ASB in 2012, and has 34+ years of leadership experience in Operations/Supply Chain/Inventory/IT/Sales prior to joining American. Glenn has earned his B.S. and MBA degrees from St Cloud State University and serves ASB on a variety of community organization boards.


Vice President | Information Technology

Mike Pfeiffer holds a degree in Computer Information Systems from DeVry Institute of Technology in Kansas City, Missouri. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company and a trade management solutions provider. As VP of Technology, Mike leads a team of over 40 individuals to manage American's infrastructure, including its Cybersecurity, Infrastructure, and eCommerce technologies. He joined the ASB Leadership Team in 2012.

Mike Pfeiffer

Monique Gregoire


Vice President | Finance

Bill joined our team in 2018 and brings a wealth of knowledge in finance and accounting, having served as CFO at several reputable companies before American. As the Vice President of Finance, Bill is responsible for managing banking relationships, overseeing the finance and accounting team, and working to improve profits and cash flow. He is a graduate of St. John’s University and holds a Bachelor of Science degree in Accounting.


Vice President | Sales Support

Miriah Cassidy has been with ASB since 2008. As Vice President of Sales Support, she directs the daily operations of several teams: Sales Support, Expanded Services, System Training and Support and Prompt Pay Compliance. Miriah also continues to evolve the strategic direction of ASB’s customer service and sales support efforts for our sales associates and customers.




Vice President | Strategic Operations Support & Vertical Markets

Amy leads the SOS and vertical market teams at American. She and her team work with sales associates and customers from discovery to presentation, implementation, launch and reviews. Amy has been with American since 2003 and has over 30 years of marketing and project management experience. Amy is a graduate of the University of Wisconsin, River Falls and holds a degree in business administration and economics.


Director | Human Resources

Katie has over 25 years of experience in Human Resources and Business Administration — both in the staffing industry and with a national direct retailer firm. At American, she works to develop and coordinate various areas of staffing management, benefits, compensation, policies & procedures and organization & employee development. She holds a degree in Business Administration from Southwest Minnesota State University and is a SHRM Senior Certified Professional.

Katie Hallstrom