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PFP
Program Levels
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PFP Level Terms
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5%—20 Days
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4%—25 Days
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3%—30 Days
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2%—30 Days
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Access to ASB Events
American hosts and attends many tradeshows and events throughout the year, including our National Sales Conference Accelerate, Summit, and end-user shows. Visit www.asbshows.com for all upcoming event dates, locations, and details. For more information or to get signed up, contact Emily Juettner—ejuettner@americanbus.com. interested in boosting your exposure via event sponsorship? contact taylor borst—tborst@americanbus.com
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Priority Invitation to ASB Events
Be the first to get invited!
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Articles Featured in Monthly Newsletter
The American Pride Newsletter is a monthly publication sent to all ASB employees, sales associates, and other PFP vendors in our program. Articles can include news-worthy updates such as personnel changes, new capabilities, and announcements. Flyers and pricing information will not be included. Please submit articles and questions to Simi Welsch—swelsch@americanbus.com
Click Here
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Vendor Relations Newsletter
This weekly email newsletter compiles specials, pricing information, updates, and company news from our vendors. This is only sent to ASB sales associates. Please submit articles and questions to Jodi McGinty—jmcginty@americanbus.com.
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Priority for Internal Projects
Our team is constantly working on marketing projects for our home office and with sales associates. This ensures that your products have top priority and more exposure.
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Marketing Content Templates
Using templates created and supplied by the ASB marketing team, you are empowered to create content for our sales associates that adhere to our brand standards. Our sales associates are then able to share the content with their end-user customers via social media or email marketing. Submit content to marketing@americanbus.com for approval and next steps.
Click Here
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Webinars
Host specialized webinars for ASB-Wide webinars. Our team will help promote the webinar and assist in setting up if your organization needs assistance. Reach out to vendor_relations@americanbus.com.
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Access to the ASB Roster
This roster contains our full list of sales associates and their mailing addresses.
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Self Promos
If you have a product that you would like to promote with a deep discount, it can be featured in your profile in the supplier portal where ASB associates have access to search and view.
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Physical Samples for ASB Marketing Videos
Send blank or random samples to our marketing team to include in in-house video content. These videos are shared with ASB sales associates to market to their end-user buyers.
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Lifestyle Libraries
If you have lifestyle images or videos featuring your products, please share them with marketing@americanbus.com—this content will be considered for use in future ASB marketing pieces.
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ASB Vendor Connection
This closed Facebook group is designed exclusively for Patriot-level vendors only to interact with our sales associates and team to help with sourcing, education, marketing, and building relationships. Click here to request to join!
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Proprietary Spec Sampling Program
SpecConnect is ASB's award-winning proprietary spec sampling program that puts end-user ideation in the hands of the suppliers. Contact vendor_relations@americanbus.com to get started. Read more here.
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Strategic Reporting
Detailed reporting that helps supplier partners to better
use resources to focus on a target audience within the ASB sales community.
These reports will be provided upon request based on product category, physical
region/location, or vertical market.
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ASB Merch Boxes
Branded
by American is ASB’s proprietary subscription box, shipping quarterly to
end-user customers. The program is in its fifth year and is maintained by the corporate team who handles all creative direction, merchandising, kitting,
fulfillment, and marketing content surrounding each collection. Every quarter,
the team also produces product guides, internal and external videos and
maintains the official customer-facing website:
www.brandedbyamerican.com.
Contact Taylor Borst—tborst@americanbus.com to get involved.
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Tuesday Talks
This is a weekly 20-minute interview hosted every Tuesday at
12CST featuring a vendor partner. These sessions are hosted via Zoom and
live-streamed into the Vendor Connection Facebook group.
Contact Taylor Borst – tborst@americanbus.com to get involved.
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Facebook Live Interviews
Interested
in jumping in live to the Vendor Connection Facebook group? We can coordinate
for quick go-lives (5-10 minutes) for big announcements, product launches,
giveaway contests, and more. Contact Taylor Borst –
tborst@americanbus.com to get involved.
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Group Buys
Negotiated supplier self-promo offerings to the ASB family
built on the OrderMyGear platform. These opportunities are handled on a
case-by-case basis based on timing and necessity.
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Promo Searches
Our customer-friendly product search site features products from our Patriot Partners only. This helps promote the suppliers (and their products) who support us most. Check out www.americanpromo.com.
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